Why did blackberry outage happen

If service problems continue to plague RIM, it will undercut any positive moves on the device front. Customers won't care how good the hardware is if the phone simply won't work. And they may not be soon to forget. RIM doesn't have much room for error left. Its last quarter was grim , with sales missing forecasts and RIM's new devices drawing mixed reviews. RIM's co-CEOs assured analysts and investors that the company is in the middle of a turnaround and will show improvement in the current quarter, which ends in November.

Next week they'll have a high-profile platform for their efforts: RIM's annual U. Next week, they'll have the chance to deliver them in-person to RIM executives.

Research in Motion founder Mike Lazaridis told customers: "We've let many of you down. Print Comment. Did Apple save Dr. Dre and Jimmy Iovine just in time? How to make good TV for the web, according to Amazon.

Well, except for the iPhone. Now, we're focused on the root cause analysis, our internal systems audits, and making this right for our more than 70 million BlackBerry users around the world. Then, noticeably relieved, he launched into an hourlong sales pitch for the company's new generation of phones and tablets, which will be powered by a brand new operating system called BBX.

If RIM wanted to flame out in a global avalanche of bad press, it could hardly have picked a better time for the outage, which came just days before Apple's iPhone went on sale here in the U. Apple spent Monday gloating about how it had sold a record-breaking 4 million iPhones over the weekend. Apple's name went largely unmentioned at the conference, at least by RIM's executives and partners. You can find details on this latest outage , along with apologies from RIM executives here.

But in light of this latest incident, I thought I'd throw together a quick timeline of the worst BlackBerry outages I can recall, since I started covering the BlackBerry beat roughly five years ago. My list may skip a few minor outages, and it's mostly focused on North America, but it offers a quick look at the frequency and reach of the average major BlackBerry service outage. This outage took place on a Wednesday night ET and lasted into Thursday morning, leaving millions of BlackBerry customers without e-mail.

Because the service issue occurred overnight and not during business hours, most North American businesspeople weren't all that concerned, though many were still frustrated. Most of the news reports on the outage took a lighthearted stance, and many BlackBerry users joked that the service disruption actually gave them a welcome reprieve from work.

RIM blamed the outage on problems during an expansion of its network infrastructure. RIM did not release information on the cause of the outage—at least that I can find. RIM didn't release an official explanation as to why the service was unavailable—at least that I can find--but around 2 PM ET, the company issued a statement saying the problem was resolved.