Who owns foodspotting

Here are tk:. When Darabi co-founded Foodspotting in San Francisco, the mentality among many startup entrepreneurs at the time was that all you needed to do was find a good app idea and flip it to a bigger company. She said that wasn't entirely Foodspotting's goal, but it was hard not to get caught up in that mentality.

The second time around you have the luxury of not rushing into your idea. So she took her time thinking about what kind of business she'd want to be a part of for the next 30 or 40 years.

When Darabi was incubating Zady in a co-working space within Google, she received some very wise advice from two of retailer Warby Parker 's co-founders. So Zady planned that day with extreme care.

They put up a "coming soon" website and didn't talk to any press until three months before the launch date. Sign in. Accessibility help Skip to navigation Skip to content Skip to footer. Choose your subscription. Trial Try full digital access and see why over 1 million readers subscribe to the FT.

For 4 weeks receive unlimited Premium digital access to the FT's trusted, award-winning business news. Digital Be informed with the essential news and opinion. While Japanese foods like sushi and Udon noodles are pretty easy to find in San Francisco, she had no idea where to find these more uncommon dishes when she got back from her trip. At the time, she was working as a user experience designer for Adaptive Path , a San Francisco-based consulting firm.

She helped companies with digital products reinvent themselves, working on projects like the MySpace redesign. Initially, she thought about creating a dish-centric food book with an accompanying app, but by May of she realized it would work better as a standalone app.

She though of Foodspotting in terms of metaphors, picturing it as a bakery window and then asking herself, which aspects of a bakery window are great? You can see food and get it on impulse. She also drew on an exercise in make believe that she had done as user experience designer, where she was given a random object like a magnifying glass that she had to pretend was a cell phone, and then figure out what users could do with it.

OpenTable , the online reservation business, says it is acquiring a start-up to make booking a table a bit more intimate and social. On Foodspotting, a user can search for a restaurant or a type of dish , and the search results will display user-uploaded pictures of food at certain restaurants.