You can exclude specific states in the United States by hovering over the dropdown arrow next to "All United States" and clicking "Exclude Locations. If you want to look at locations other than the United States, click the "X" next the United States to remove it as a selected location. Then you can type in any new country, region, or city. You can add multiple locations to analyze more than one location at a time for example Los Angeles and New York City. Or if you want to see insights into the global audience of Facebook users, leave the location field blank.
Under "Interests" you can include the same interests that you can target when setting up Facebook Ads. So if you want to see the kinds of people who are interested in "Advertising" simply select it to apply it to your audience. You can add multiple interests, but you cannot exclude interests. Interests are a huge part of finding gold mines in your audience insights. Facebook's algorithm attributes interests to users based on their real activity and behaviors, such as the pages they like, the content they engage with, and the ads they click on.
Although you selected your seed audience upon loading Audience Insights, you can modify it under "Connections" if you wish. You're able to select the individual page if you have multiple and you can also exclude another one of your pages. By clicking "Advanced" at the bottom of the filter sidebar, you'll uncover several advanced filters to narrow down your audience for analysis.
I won't go through each one individually as you're not likely to use most of them. After using the basic and advanced filters to create an audience, it's time to learn how to analyze it and get insights!
Keep in mind this is an example of a very generic parameter so you may want to refine it your actual use. We'll start with demographics. The Demographics tab encompasses data on age, gender, relationships, education, and job titles.
In our case, over half of Facebook users who showed interest in software are currently married and have a college degree. This list is sorted in descending order of how much your selected audience over indexes compared to all Facebook users.
It is not by default sorted by most popular job titles, which is why seeing "Farming, Fishing and Forestry" at the top is confusing at first. It shows you the most relevant pages and categories of pages based on pages liked by your selected audience. Under the Affinity column, Facebook tell us "how likely your audience is to like a given page compared to everyone on Facebook. The other key metric here is Relevance. Within the Location tab , you get an overview of top cities, countries, and languages for your selected audience.
Since we limited the location to the US only, there isn't much useful data for us here. These are displayed in two sections: Frequency of Activities and Device Users. Facebook operates one of the largest advertising networks in the world, used by countless websites and mobile applications. Facebook also provides a method to authenticate log in for users of many internet applications.
Any service that relies on Facebook for any part of its infrastructure will have experienced problems today to a varying degree. The cascading impact of an outage to a core service like this can be confusing for people experiencing problems with a service seemingly completely unrelated to Facebook. When Facebook goes down, it's a bad day on the internet, and today is particularly stormy. We make a point to highlight the most widespread outages on Downdetector with a banner at the top of the page to inform our users where the true source of the outage likely lies.
The U. The Facebook Analytics gives full insights and data that help one get the most from the social network. Facebook claims to reach 1. Analytics also help a business refine its strategy and measure its return on investment.
It helps users understand how and when people interact with the content they post on Facebook and is essential to make sure that the Facebook algorithm works best for them. According to a report in Ad Exchanger, Facebook Insights and Facebook Analytics was not as useful as many other analytics tools.
Reportedly, a number of businesses used tools like Amplitude or Mixpanel more than Facebook Analytics. The Debate. It indicates how much of the online sphere your brand is taking part in. Why you should track Facebook share of voice : Within your industry, you have competitors that also take up a similar audience and social space. The more one is talked about, the greater the share of voice is.
Calculate share of voice on your own with the formula:. Input the keywords and topics you want to track and then check in with the results later on. Listening Topic Insights are filterable to a per-network level, so you can understand how your share of voice compares between Facebook and Twitter.
This section focuses on analytics that are specific to Facebook Groups. Group Insights are available for Groups that are larger than 50 members. Top contributors tell you who is most engaged inside your Group. These individuals are likely your biggest brand advocates who enjoy your content. Why you should track Facebook Group top contributors : Use this metric to know who you can rely on to drive conversations. This metric gives you the days and times your members are most active, as well as posts, comments and reactions counts.
Why you should track Facebook Group engagement : From this metric, you can determine when the best time to post is and how your members are engaging with posts. Growth in Facebook Groups shows how many new members and active members you have within a period of time. Not as much growth as you want? Clicking into each video provides additional metrics. Why you should track Facebook video audience retention : This number tells you how long viewers watch your videos.
This Facebook metric may tell you how interesting a video is or if it is perhaps too long. It also guides your video marketing strategy. So if your videos are five minutes long and most are watching only five seconds, then video length is something to be worked on.
Similar to post engagement, the video engagement metric is specific to the Facebook videos you post. For videos, engagements are broken down into reactions, shares and comments. Why you should track Facebook video engagement : The specific reactions tell you what your viewers are feeling when watching your videos and if they match your expectations. Specific to the ad campaigns you run on Facebook, these are the most important metrics to watch to make sure your ads are on track.
Having this data on hand makes it easy for you to evaluate and adjust campaigns based on the Facebook metrics most important to your goals.
Your Facebook campaigns can be set and evaluated within Facebook Ads Manager. In addition to graphical insights that are provided with each campaign, there are also a multitude of metrics you can look at for each campaign, including engagement, people reached and budget.
Thinking you need a little more oomph to your ads? Explore the guide on creating your own Facebook advertising strategy. Click-through rate CTR is the number clicks on your ad divided by the number of times it has been shown. This is best examined when you want someone to take action on the ad.
Cost per click CPC is a paid advertising term where an advertiser pays a cost to a publisher for every click on an ad.
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